ELAINE M. BROWN

 

Resourceful creative services and media executive,

gifted at driving and managing creative teams to deliver

client results across diverse brands and digital platforms.

Expert at content creation and production to support brand messaging

that engages and entertains in marketing and advertising.

Daytime Emmy Award Writer.

SIGNIFICANT STRENGTHS

Creative Services

Team Building

Strategic Planning

Budget Management

Original Content Development

Client Services

Coaching | Mentoring

Video Production

Leadership

On-Air Promos    |   Digital Campaigns   |   Branded Content    

Production   |   Corporate Videos   |   Platform Launches

 

 

KEY EXAMPLES OF SUCCESS

  • Launched an iconic brand portfolio of HBO’s digital platforms targeting specific demographics with innovative creative to attract new subscribers.

  • First to install the digital video environment for the HBO retail store that increased sales by 50%. CTAM Silver Award.

  • Exceeded usage expectations by 200% when introducing HBO GO in test market.

  • Increased site visits by 30% with celebrity-driven TV/web Public Service Announcement Aids Get Tested campaign with NBA partnership. Corporate EMMY Award.

  • First to create a consumer products line in Creative Services with the award-winning bilingual animated preschool series El Perro y Gato, with books and CD’s selling in Walmart and Target. PARENTS CHOICE Silver Award.

 

 

PROFESSIONAL EXPERIENCE

 

Comcast Effectv, Mnemonic Agency, Atlanta, GA

Creative Lead 2018 – Present

  • Partner with internal and external clients to develop quality advertising campaigns. Build presentation decks, lead brainstorms, participate in all aspects of production, create and adhere to budgets.

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Georgia State University, Atlanta, GA

Director, CINEMA 2017 – 2018

  • Developed launched and oversaw all aspects of new JP Morgan Chase sponsor-funded workforce development initiative CINEMA (Careers In New Emerging Media Areas) for 18-24 year olds to provide free training in new media: game design, virtual reality, and interactive media, in preparation for entry level jobs in Georgia’s booming entertainment industry.

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Fox Broadcasting, ABC Entertainment, Inertia Films, Atlanta, GA

Freelance Producer 2016 -– 2018

  • Produced EPK marketing content to promote shows on digital platforms to generate awareness, increase ratings, drive audience and tune-in engagement. Star, The Resident, 24 Legacy. Interviewed celebrities.

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Savannah College of Art and Design, Savannah, GA

Director, Savannah Film Studios 2015 – 2016

  • Launched SCAD’s 22,000 sq. ft. Film/TV state-of-the-art production facility to provide hands-on opportunities for students to work alongside industry professionals. Collaborated across academic departments.

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New World Image Group LLC, Teaneck, NJ

Creative Marketing Consultant 2009 – 2015

 

  • Embarked on national book tour as co-author of the Amazon best-seller, The Little Black Book of Success. Public speaking engagements included: Johnson & Johnson, ESPN, Warner Bros, Exxon Mobil, Time Warner and others.

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Home Box Office, New York, NY 1997 – 2009

Vice President, Creative Services, Special Markets 2004 – 2009

  • Acquired new customers launching an iconic brand portfolio of digital channels; providing distinctive packaging and content for HBO Family, HBO Zone, HBO Signature, HBO Comedy; that started as new business development and ultimately led to HBO’s Special Markets in-house agency. Managed staff, vendors and 20M budget.

  • Engaged and retained customers through videos, on-air promos, including live-action, reality, animation, innovative interstitials, and brand image spots.

  • Reviewed all projects, including scripts and graphics from creation to implementation and delivery to insure high quality of creative and that standards were met to support client objectives and corporate brand image.

. . . . . . . . . . . . .

"Elaine is very gifted and makes an extremely important contribution to HBO's Brand Image campaigns because she can move seamlessly between the creative world and the various disciplines that are necessary to support her department's strategically important output."

Bill N., Former CEO

Home Box Office

. . . . . . . . . . . . .

  • Supported multi-million-dollar syndication deals with the creation of compelling long-form sales presentation videos.

  • Oversaw the production of multicultural content creation for AA, LGBTQ, including the HBO Latino digital platform which led to the production of the acclaimed award-winning series, Habla.

  • Collaborated and partnered in cross-functional teams and with senior executives in the development, creation and execution of various projects for sales, original programming, corporate communications, affiliate marketing, HBO Pay-Per-View.

  • Used research and data analytics to develop strategic solutions to meet business goals and objectives.

  • Operated successfully in a fast-paced, deadline-driven environment, fostering innovation and creative solutions to deliver results.

 

Creative Director, Creative Services, New Business Development 1997 – 2001

 

Showtime Networks, New York, NY 1994 - 1997

Creative Director, Creative Services, Originals Group

AUTHORED PUBLICATIONS

  • The Little Black Book of Success: Laws of Leadership for Black Women – The Workbook (Amazon, CreateSpace: May 2017)

  • The 3rd Act: How to Chart Your Professional Future When Your Career Grinds to a Halt (Essence: 2014)

  • The Little Black Book of Success: Laws of Leadership for Black Women (Random House: 2010)

  • Playing by the Rules (Random House: 2006)

  • Lemon City (Random House: 2004)

 

 

 

PROFESSIONAL ASSOCIATIONS

 

Women in Film and Television Atlanta (WIFTA)

Georgia Production Partners (GPP)

Women in Cable and Television (WICT)

Producers Guild of America, East (PGA)

National Association for Multiculturalism in Communications (NAMIC)

 

EDUCATION

Rutgers University

Mini MBA Program in Digital Media Marketing


Harvard University School of Business

CTAM Executive Management Program

 

Simmons School of Management

Time Warner Leadership Breakthrough Program for Female Executives

 

UCLA Anderson School of Management

NAMIC Executive Leadership Development Program

 

Wheaton College

MA, Bachelor of Arts Degree in English and Drama

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