Aids “Get Tested” PSA
HBO Corporate Social Responsibility partnership with the Kaiser Family Foundation and the National Basketball Association to target African-American audience, at the highest risk for HIV infection, to get tested.
HBO Latino “Celebrity Habla”
The award winning Habla (Talk) series targeting the Latino consumer became so popular that Celebrity Habla was created.
HBO Signature ID
One in a series of network IDs created for HBO Signature targeting women with images to evoke an emotion leading into the tagline “Find Yourself Here”.